James Ngugi is the Potato Project lead at FIPS Africa with over 10 years of experience working in the potato sector. In his role, he leads the design and implementation of potato projects, supports farmer training, and works with private market actors to strengthen seed systems and improve farmer productivity. James is certified by the Kenya Plant Health Inspectorate Service (KEPHIS) as a seed multiplier and brings strong technical expertise in quality seed production and farmer capacity building. His work contributes to FIPS’ mission by helping farmers access quality planting material and improved practices that increase potato yields and farmer incomes, often doubling productivity and profitability. James is passionate about practical, field-based solutions that connect farmers with sustainable markets and strengthen the potato value chain.
