Farmer personas

Income stages, real journeys

Each card is a measurement scale on the path to prosperity. Open a stage to meet the farmers who live that story.

Income level 1

Struggling

Less than $1 / day

Food and income insecurity — easy to lose hope

Income level 2

Surviving

$1 to $2.5 / day

Unfulfilled potential living hand to mouth

Income level 3

Scaling

$2.5 to $4 / day

Growing their way to success

Income level 4

Building

$4 to $5 / day

Consolidating the plan and laying foundations

Income level 5

Thriving

$5 to $7 / day

Becoming resilient

Income level 6

Excelling

Over $7 / day

Prospering