Notore Chemical Industries Ltd. – Nigeria
FIPS-Africa was contracted by PrOpCom in Nigeria to advise Notore Chemical Industries to identify and train Village Promoters (VPs) to teach farmers and sell fertilizer in small packs.
The project resulted in a rapid increase in demand for Notore’s fertilizers and farmers benefited from improved fertilizer management practices.
Images: Notore’s small packs enabled farmers to try out their fertilizer in an affordable, low risk way. Having succeeded, farmers returned to their Village Promoters to purchase fertilizers in larger quantities.